NOW-A-days, a major part of the television programmes portray violence and brutality. The media most of the times forgets the fact that a good portion of the viewers are children and teenagers. The continuous viewing of such brutality can mar their psychological equilibrium. As far as the ethics and values are concerned, most of them have conveniently forgotten it and hence they continued airing of such grimy telecasts.
Things were in perfect harmony when we had only Doordarshan as a nationalised channel. They believed in national integration and peace. People at that time were viewing only what they were supposed to. There were no laced stories or cooked up facts. However, when the private channels popped up everywhere like mushrooms, things have started taking the toll.
Competition grew, new marketing techniques came into practice to attract more viewers. The concept of ‘exclusive news’ became an obsession in media. With the introduction of dedicated news channels, the news standards were sinking even deeper. They started making stories out of anything and everything.
The term sensitivity has been completely erased out of the news stories. The choice of stories have also become substandard. The morality of the new generation is at stake. The continuous viewing of such violence will affect them more or less. They may get the idea that violence is also a kind of heroism. It wouldn’t take much time when our younger generation will start moving into the dangerous pits of violence.
It is high time the media should realise their role in spreading the seeds of violence among the children and the youth. They have a wider reach in terms of viewership and it should be utilised positively. By airing sensible stories and programmes, media can actively participate in moulding the future generation of the nation.
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